About
Style that evolves with you.
Hi, I'm Charlotte
A Melbourne-based mum of four with over 20 years of experience in the fashion industry, a lifelong love of style, and a belief that getting dressed can genuinely change how you feel.
After studying Fashion Merchandising Management in London and working across fashion buying and retail in London, New York, and Australia, my style has evolved through every stage of life - from career dressing to pregnancy, breastfeeding, motherhood, and now finding my way back to myself again.
Charlotte Styled It was born from that season of rediscovery.
What started as sharing outfits online became something much more meaningful: a space where women can feel inspired without feeling intimidated. A place for real-life style, wearable fashion, confidence, colour, practicality, and honest conversations about identity, motherhood, and evolving through different chapters of life.
My approach to fashion has never been about perfection or chasing every trend. I'm passionate about helping women create outfits that feel achievable, elevated, comfortable, and authentic to who they are now. I love mixing old favourites with new finds, high-end with affordable pieces, and showing how style can work within the reality of busy everyday life.
At the heart of everything I share is authenticity. I want women to feel like they're getting dressed alongside a friend - someone who understands the chaos of school mornings, changing bodies, shifting confidence, and the importance of still doing something for yourself.
Because style doesn't disappear after motherhood, age, or life changes. It simply evolves alongside you.
What I stand for
Three things I'll never compromise on.
Experienced
20+ years in fashion across buying, styling, and retail. Bringing industry knowledge into everyday dressing.
Wearable
Style designed for real life. Wearable, versatile pieces that move through motherhood, work, weekends, and everything in between.
Authentic
Thoughtfully sharing pieces I genuinely love and wear with honesty, transparency, and real life at the heart of everything I do.
For brands, boutiques & media
Partnership opportunities.
Charlotte Styled It partners with a thoughtful selection of brands each season, creating authentic wearable fashion content that connects naturally with a highly engaged community of women.
Brand partnerships
Thoughtfully integrated content designed to feel authentic, wearable, and genuinely aligned with my audience and personal style.
- Sponsored Instagram posts & reels
- Story features and try-on edits
- Long-term brand partnerships
Boutique features
Bringing the feel of Charlotte Styled It into physical spaces through styling events, curated edits, and community connection.
- In-store styling appearances
- Curated capsules & visual styling
- Customer styling events
Media & editorial
Available for interviews, styling features, expert commentary, and on-camera conversations around wearable fashion and modern motherhood.
- Editorial features & interviews
- Fashion commentary
- Podcast & Television appearances
At a glance
A detailed media kit with engagement metrics, audience breakdown and previous collaborations is available on request.